Doe Deere is a Productive Entrepreneur That Shares Her Vision

Wisdom is something that often comes when people get out and try something new. In one way or another people are going to have to branch out, do things they have never done and make waves in order to learn what they are good at. Doe Deere is something that started on eBay, but she realized that this was not for her. She also formed a clothing line at one time, but she would realize that this was not what she wanted to do for life. She was wise enough to see that there was a future in cosmetics with her Lime Crime brand, and that is what she would pursuit.

When Doe Deere started the Lime Crime brand in 2008, almost a decade prior, she was told that she would never be able to successfully sell cosmetics online. Doe Deere stated that experts in the cosmetics field stated that cosmetics would only work in brick and mortar stores because people wanted to try the makeup on. She listened to what these so-called experts were saying, but she did not let this change her mind about what she wanted to do. She brought forth a standard, and she moved forth to build a very colorful brand of cosmetics that would make people see lipstick in a whole new way. She knew that she had something to offer, and she believed that she could do this with Generation Z. She felt that since she was now in an era of consumers that grew up with computers and the Internet that there was a greater chance to reach more people through social media.

The experts may have predicted the old trends of how consumers used to purchase makeup, but Doe Deere has obviously predicted brand new trends. She has become the leader that would reach out to the Generation Z crowd and market her brand successfully. It did not really matter much that others may not have believed in what she could do. What Doe Deere realized was that she had a vision, and she wanted to carry this vision out. She wanted to create the ultimate shopping experience for consumers that were looking for the most obscure concepts in cosmetics. Online shoppers of brands like Lime Crime would be able to see others wearing this makeup through Instagram. These are the types of social media campaigns that would build brand awareness.

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How Evolution Of Smooth Cornered The Market

How This All Started Out

The most important thing to understand about Evolution of Smooth is that this brand was created by people who clearly understood exactly what they were trying to get when they decided they wanted to enter the lip balm market. They didn’t want to simply make a product that had no chance of taking the top prize. They wanted something that would compete and they found that something in Evolution of Smooth. Target young women specifically; this brand managed to make itself something that nobody would have expected it to become.

How Young Women Made It Blow Up

Many people assumed prior to the research conducted by Evolution of Smooth that lip balm was used by men and women in similar rates. This was proven false by the research that Evolution of Smooth conducted. Women are using lip balm at far higher rates than men even though the products they use are not actually intended for their exclusive use. Creating a brand with a focus on Millennial women was a natural choice and it’s clear that the results have paid off big time for EOS lip balm.

The Future Of Evolution Of Smooth

The future of Evolution of Smooth ( is in the creation of new products aimed at taking over new markets. Their efforts have focused on the creation of lotions and shaving creams around the Evolution of Smooth brand on Costco. This has been successful so far, but they want to aim for something much greater in the future. There is simply too much to gain and too little to lose. When you build a brand this great most people expect the ability to enjoy what they have made. Evolution of Smooth is all about changing how we think about lip balm for good.

Richard Mishaan Design Continues to Make Its Mark in NYC and Abroad

This marks the 45th year that the best architects and designers in the United States renovate one of the most expensive homes in New York. This time, it was a 35-foot-wide townhome worth $26.8 million and built by Charles Platt. The location was previously the China Institute in America. The experts who works on the home remodel were asked about common interior design mistakes that men make, and here are a few helpful tips they provided.


Designer Richard Mishaan recommends showcasing souvenirs and unique treasures you’ve collected from traveling abroad. He shares that an animal skin rug or a mask of cultural significance make for interesting conversation pieces and can lend a pop of color and character to any room in the home. While these items can give the impression that you’re well-traveled and have a modern sense of style, it’s best not to showcase certain souvenirs, like the collection of shot glasses you collected during spring break.


Mishaan has also recently released his second book “Artfully Modern,” in which he showcases some of his most impressive work. While the veteran designer often works with very wealthy clients, and even worked on revamping the suites at St. Regis in 2010, he advises against spending too much money when it’s not necessary.


Richard states that it actually bothers him when clients decide not to use an accessory or furniture piece because it isn’t expensive enough. Mishaan asserts that finding the right design ( is more about having an eye for pieces that will work, and doesn’t have to involve spending lots of money. Even though Mishaan uses some of the finest materials to craft specialized decor for clients, he admits that he’s had the same couches for over 20 years. His Greenwich Village design store, Homer, also sells a number of quality home decor items for under $100, which is beneficial for those who want to get a few signature pieces to complete a room’s unique or colorful decor.


Planning A Party Or A Major Corporate Event? 3 Things You Need To Know

You might not be in the same class as event planners in NYC; but you can create a very captivating, memorable and comfortable social gathering in your own home by beginning with these 3 things:


SUBHEADING: Organization is Key


This is something that very successful people do all the time; make lists. Ideally, you want to a master list with such items as ‘Invitations’ and ‘Food’ and ‘Beverage’ etc. The master list then lets you create the other lists which will be much more detailed. With the ‘Sub-list’ of’Beverage,’ for example, You could make a check list of the types of beverages, ice, glassware, large serving bowl or just an open bar and bring to mind even the simplest but, important things such as, ‘Where am I going to put trash cans if I’m using plastic cups?’


SUBHEADING: Keep It Simple


If you keep the plan for your party, or an important social gathering with a need to impress, simple; there is less that can go wrong. You can always add something later, but whatever event your planning, the key is the execution. If it’s too complex and one thing falls flat it will create a domino effect.


Unless this is a mystery theater type event or something that it is really focused on the entertainment; you don’t want to overwhelm your guests. Let them relax and engage in conversation with each other. In a relaxed and natural, a more ‘Open’ atmosphere, there is a better chance that your guests that have never met before will become involved in conversation and get to know each other.


SUBHEADING: Corporate Events or Other Large Scale and Focused Events


If you are having corporate event or any event that is crucial to exactly how it is panned and how it flows from the very beginning to the end; ‘Twenty Three Layers’ is one of the top event planning companies in NYC. They will work with you to understand what you want and then give you a few options on how to create a stylish event; an evening that your guests will talk about long after it’s over.


Whether it is in your home, or a place you already have in mind; they will handle things like, catering, floral design, invitations, etc. Well established as corporate event planners in NYC, they also understand that your corporate event is how people will see your company. ‘Twenty Three Layers’ understands that ‘Branding’ is the key word and they understand from that very first contact of your guests opening an invitation, to how they feel entering the venue of the event, to their experience during the event, to the importance of those last two minutes when your guests leave; (In other words; don’t let the coat check fail you.) every nuance is important.

Betsy Devos Philanthropic and Financial Giving In Education Sector

Betsy DeVos is the current U.S education secretary. U.S President Donald Trump nominated her and was confirmed by the Senate at the beginning of this year. Before this job, Betsy DeVos was an advocate for underserved children, where she championed for better education. Betsy has been in the forefront as the voice of parents with the aim of establishing sustainable educational reforms that foster quality and equity in education policy. She has headed a variety of movements that empower parents and give them more educational choices for their children. She has fostered the creation of new educational opportunities for the less fortunate students in Columbia District and other states in America. She also worked in the Windquest, a firm that specializes in investment management as the chairperson. She serves on boards of different civic and charitable organizations such as Kids Hope USA, Kendall College of Design and Arts, and Kennedy’s Performing Arts Centre. Check her website for more info at

Personal Biography

Her passion for education and empowerment of students began when she witnessed firsthand the inequality that prevailed in the education sector. Her mother took her and her siblings to school, and the reality dawned that not every child in America had access to quality education. The local leaders in her hometown formed movements to push for an increment in the educational opportunities, a move that greatly inspired Betsy DeVos.

As a result of the desire to help others, she has been active in various political movements and organizations to provide better opportunities across the nation. DeVos graduated from Calvin College in Michigan with a bachelor’s degree in Arts. She’s married to a fellow activist, educator, and philanthropist Dick DeVos, whom together they have five grandchildren from their four children.

Betsy DeVos Philanthropy History

Betsy DeVos family boasts of unsoiled history in the world of philanthropy. Speaking to the Philanthropy Roundtable magazine, she revealed that when her children attained school going age, she took them to the best schools money could pay. However, while at a visitation In Potter House Christian School with her husband, she realized tuition fee was not affordable to some of the parents in the school, despite being a local school. However, the lack of tuition fee did not weaken their will to educate their children. On seeing their resilience, the couple decided to visit the school again. Betsy and her husband Dick singled out the most vulnerable students in the school and started paying for them. To this day, the couple financially supports the school significantly. She pointed out that Florida has been their biggest success due to the tax-credit sponsorship programs. The program has fostered widespread educational choices supporting over 50,000 students who are attending schools of their choosing. DeVos’ plan is to expand the support policy into other states. Visit Betsy’s profile on Twitter.

Copa Star Hospital Offers Modern Care Treatment for Patients in Brazil

Copa Star a modern designed hospital was inaugurated in October 2016, in the beautiful city of Brazil, on the South of Rio Figueiredo three years into its construction. Copa Star is not like the typical hospitals in the world. It has a unique designed tailored to suit the demands of patients with particular and unique needs. The facility features a combination of uniquely designed services, comfort, and luxury provided by the modern technology employed in the construction process. The architectural methodologies used during construction reminiscent a five-star restaurant with the concept that hospitals do not have to be boring. Read more on Side Tech.

Lighting of the Room

Copa Star Hospital was built on a 21 thousand meters square foot and seven floors. The building synergizes many technological touches of modern innovation and refinement. The system of treatment allows a high level of innovation that makes a patient feel like they are at home unlike most hospitals in the world. Through video games and iPad gadgets offered to patients, they are allowed to have one on one conversation with physicians and nurses. The modern technology at Copa Star offers automated bed features with recliners. This allows the patients to move their positions without the help of nurses. Additionally, the hospital features an application that offers natural light in the rooms. This allows the patients to switch in between the lights they prefer. Unlike other hospitals where a patient is limited to one type of light which is commonly artificial, Copa Star has a variety and every patient is allowed to select the preferred lighting.

Art Work

The hospital that was established in 2013 saw over $ 400 million spent by the donors, founder Jorge Moll, and well-wishers. Under the leadership of the president Mr. Moll, Copa Star has combined qualified caregivers and equipment to offers services in complex surgeries like cardio and brain surgeries. With Copa Star in place, patients do not have to travel to Sao Paulo for medical care. The hospital has created an environment that comprises stylish operating rooms, hybrid rooms and a restaurant with a top chef who prepares food according to the doctor’s instructions. The food on the menu suits a patient’s disease.


Among the hospital’s core and astonishing innovations is the venue attached to patient’s stretchers and healthcare providers. The corridors of the structure also carry a warming air with an ambiance and artworks from Yutaka Toyota, the Japanese artist. Before being employed, the team of professionals and caregivers at Copa Star hospital went through a two months training session. The course sharpened their skills in offering high-level medical care. The employee database comprises over 500 workers with 113 of them being doctors. The team is equipped with skills from how to approach patients to the right food to administer to them.


Is No-Poo For You

Women having damaged hair is nothing new, in fact it keeps getting worse. Chemical damage from dyes, shampoo, and styling products becomes worse every day, as does heat damage from styling tools. Did you know that if you wash your hair every day that you are stripping it of essential natural oils that can keep your hair smooth, shiny, and healthy?

If you’re like me, you’re wondering what you can do to improve your hair’s condition. A cleansing conditioner may be the answer for you. These “no-poo” shampoos are gentle to prevent damage and they clean your hair and scalp without stripping the natural oils, or exposing you to chemicals. A benefit that I love is the time saving, cleaning and conditioning is all one step with these products. You’ll save money too, not only won’t you need separate shampoo and conditioner, you won’t need all those products designed to make your hair appear healthy.

Wen cleansing conditioner, created by celebrity-stylist Chaz Dean, is a cleansing conditioner that is made from natural ingredients. You’ll notice a difference in your hair after just the first use. It comes in a variety of formulas, so you’ll find a formula you love no matter what type of hair you have, even dry itchy scalp, or oily scalp with dry ends.

Wen doesn’t just clean, it also deep conditions and detangles to leave you with soft, manageable hair. Wen Hair was formulated to hydrate hair and the natural plant extracts help to heal the damage that has occurred from processing and styling. It will remove the build up that other products have left behind.

Doe Deerer, Founder and CEO of Lime Crime

Doe Deere is an accomplished woman of our time. An innocent girl born in Russia and partially raised in her native country and the USA is endowed with rare instinctive imagination and ambition which are not common with adolescent females growing up at her time. Her biggest dream to become a famous musician was the stepping stone into the hall of fame of beauticians. She nurtured a career in music and marketing and was especially motivated and appreciated by the crowds who came to her events. It was through music that Doe Deere ended up in the cosmetic makeup industry that ultimately ignited her entrepreneurship as a young woman.


Doe Deere started her musical career New York City performing with a band. She also met her husband who is also a member of the same band. Both wife and husband were songwriters who worked together very well. She believes that every person is unique and is endowed in one way or the other. She strongly advises her fellow women to always be themselves, know their values, and follow their desires. In 2008, Doe Deere settled on scarce bright and unusual colors as the makeup industry remained natural looks remained utopian. She loved bright colors that did not exist so she started to make them and was patronized by many young women. She explained freedom of expression to mean that young women should be able to wear clothes of their choices, do their hairstyles the way they wanted, and put any makeup on their faces without fear of judgment.


Doe Deere, the founder, and CEO of Lime Crime Cosmetics is driven by the passion for proving that wearing cosmetics is a form of freedom and self-expression for a woman. She thinks that beauty is not necessarily natural or good looks but to feel right at the moment. Doe Deere launched her initial line of “colorful, magical, and cruelty-free” cosmetics in 2008 to give young women alternative cosmetics. The mission of her company is simply “rebellion in color”. Doe Deere supports other women-owned business entrepreneurship through her motivational talks and advocacy for women empowerment. She also mentors aspiring women entrepreneurs in person or through the Instagram social medium.


Doe Deere has granted many interviews to media outlets about her entrepreneurial challenges and successes to sensitize her follow potential women entrepreneurs. She is really an entrepreneur worthy of emulation by aspired women entrepreneurs.


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