Reno, Nevada may seem like an unlikely place for a greenhouse, but not to entrepreneur and Modular Greenhouses CEO Josh Smith. Smith is a firm believer in the concept that children are fed excessive amounts of junk food that carry little if any nutritional value at all. His recently established startup company is focused on stopping that trend as much as a possible with the development of their new modular greenhouses that show excellent potential for providing healthy crops while saving energy at the same time. They could actually eventually be capable of operating with zero generated energy, allowing them to function completely of the electrical grid.
This could be a significant development when the company business model is finally in full operation, which the company plans to achieve by 2020. One of the greatest drawbacks to using greenhouse technology in food production has been the expense of maintaining the appropriate atmosphere. This problem is exactly what the company has addressed. They have accomplished this huge reduced energy need by replacing the solar panels and using the color pink to augment the photosynthesis process the plants go through when growing.
The pink panels were developed by researchers at the University of California at Santa Cruz and are central to the Wavelength Selective Photovoltaic System that utilizes an injection of magenta luminescent dye into the panel. The injection alters the flow of green light into the greenhouse, sending those wavelengths to the photovoltaic strips that convert them to energy. They additionally enhance the red wavelengths as well, further increasing plant yields in some instances.
Modular Greenhouses is apparently in good hands with CEO Josh Smith at the helm of the company, especially during the startup phase. Smith has over 15 years in management of new companies with excellent business missions and Modular Greenhouses may his best endeavor yet. The potential for this technology is outstanding, as it could be set to attract a massive influx of green technology investors. The eventual company goal is to bring greenhouse gardening to every school and community in the United States by 2025.
The future for excellent nutritional food sources is assuredly much brighter with Josh Smith at the helm of this new Reno, Nevada company that is leading the way for better locally grown and enhanced food production capability.