Alexandre Gama’s Neogama History
Alexandre Gama is a Brazilian entrepreneur who is a creative professional operating in the communications and advertising industry. Gama started his own sports advertising agency called Neogama back in 1999, and in 2008 he attended his first Master Class as the first Latin American presenter to ever speak at the event. Neogama has been massively successful in its first three years in business it was the fastest-growing sports marketing and advertising company in all of Brazil. Meio e Mensagem newspaper also named Neogama the “Agency of the Year” in 2002, which became the youngest organization to date to ever receive this word. Soon afterward in 2003, Neogama was the first Brazilian agency to win two “Golden Lions” awards in the same year in two main categories including press and film both. In 2012, Neogama, as well as fellow company BBH, were both acquired by a group called the Publicis Group. After this, in 2016 the Neogama group left the Publicis Group again to focus on only advertising and working for teams and companies within Brazil, effectively becoming independent all over again.