Brazil is the fifth largest country in the world by area, and Brazil has the sixth largest population in the world. Even though the economy has been weak over the last two years, Brazil still has the seventh largest economy in the world. The Brazilian people are a resilient, creative, and an enterprising group. Brazil has built a reputation as a BRICS nation. Brazil is a major player on the world’s export stage. The country has more natural resources that most people can name. Brazilian companies export red meat, soybeans, poultry, sugar cane, shoes, and building supplies to countries around the world. One of the top building material suppliers in the world is based in Sao Paulo. That company is Eucatex.
Brazil has a lot of eucalyptus trees, and in the 1950s, the trees were cut down to produce floorboards and ceiling tiles. A ceiling tile made from eucalyptus wood was a new product in 1954. Only one company in the state of Sao Paulo produced a wood ceiling tile and that company wasn’t really a company. The first wood ceiling tiles were produced by a sawmill owned by the Maluf family. But when the sawmill started shipping the eucalyptus wood tiles to customers, Eucatex was born.
In 1987, Flavio Maluf, the grandson of the founder of Eucatex, joined the company. Flavio knew he would be the president of Eucatex one day, but before he assumed that role, he went to New York and studied at NYU. Flavio studied the U.S. consumer market while he lived in New York. Flavio was named the president of the company in 1997, and almost immediately, he changed the business mentality of Eucatex. Maluf turned Eucatex into a modern day environmentally friendly exporter that conserved natural resources by using renewable energy in company factories.
Flavio also expanded the product line and that gave the company the opportunity to sell those products to the home improvement stores in North America and Europe. Today, Eucatex is one of the leading exporters of MDF panels, paints, floorboards and varnishes to retailers in the U.S. and Europe. Find Flavio personally on Facebook, and get his recent take on taxes on Infomoney.