Kate Garry Hudson, born in 19 April 1979 is one of the founders at Fabletics which is a fitness brand. She is an American actress who became prominent in 2000 for performing penny Lane in the Almost Famous where she won a Golden Globe and was chosen for an Academy Award Best Supporting Actress. She also starred in other films including (2003) How to Lose a Guy in 10 Days, (2004) Raising Helen, (2005) The Skeleton Key, (2006) You, Me and Dupree, (2008) Fool’s Gold, (2009) Bride Wars, and (2016) Deepwater Horizon.
Fabletics is an online subscription based in America, it specializes in sells of women’s sportswear, footwear and other accessories, best termed as athleisure. Fabletics is commonly known for its e-commerce method and its many brick and mortar stores. It has continued to deliver personalized clothing taken for them as per their way of life and design and fashion choices. Its products are all inclusive.
Since its launch in 2013 Fabletics has grown into a $250 million startup company. Kate has continued to be heavily involved in Fabletic. She has reviewed budgets, picked social media strategies among other tasks. She also participates to the extreme in designing works and collaborates closely with her team in ensuring that each new style stays fresh. She has been directly responsible for the monitoring of the sales of the brands
Kate sets a god example by constantly being spotted in Fabletics products. Fabletics has continued to show progress since its launch by even being among the top rated businesses in the Better Business Bureau with a nice customer satisfaction score. Due to the obligation to quality and client service, Fabletics has grown so fast: The company qualified triple-digit progress in 2004. Currently, Fabletics is expected to reach 250 million dollars in sales.
The other reason as to why the company has a fast growth is that they are data driven. This is the main approach they use in business. The company uses various technologies that allows them collect multiple data from several sources. These data helps Fabletics to serve their client by providing the similar perfect outfit.
Despite Hudson’s success in business, she is still more into acting that even says that’s where her heart is.In her business industry, she also turned out to be the first to apply the reserve showroom concept to an e-commerce attire brand. Hudson has also used social media as advantage to its company as this gives her a platform to get in touch with her customers. Fabletics has been an increased annual growth over the past years.
Fabletics is the company that Kate Hudson is bringing to all the working women that are interested in looking good while they’re in the gym. They do not have to worry anymore. Kate Hudson has managed to bring something to the mainstream that is different from many of the other clothing companies out there. She is one of the first entrepreneurs that has taken a conscious effort to solely focus on what women may be interested in it comes to nice clothing for the gym.
What Hudson may not have considered is that there are so many competitors in the market already for athletic clothing for women. Amazon, for example, sells just about everything. This is the type of company that has managed to bring so many different people to this website for cyber shopping.
It is obvious that a lot of people are simply trying to fill the void that has been there for a long time when it comes to shopping for women. Lots of ladies have been shopping on Amazon, but Fabletics presents something that is new and different. On Amazon there are a lot of choices for clothes, but there is really no sense of personalized style that is available through Amazon. That is what Kate Hudson has tapped into when she started Fabletics. This is the company that has been able to grow in leaps and bounds because Kate Hudson implemented the concept of the style profile.
This is a very strong competitive advantage for Fabletics because it sets this company apart from most of the other companies out there. This is where customers have the ability to sign up for the subscription services. They select a different type of style that they have for their workout. This will lead them to a different type of environment where they get the chance to choose clothes according to their workout style. Once they do this they have the ability to sign up for the subscription service that allows them to receive these type of comments that they have selected on a monthly basis.
Many people have become excited about what it means to have a company like Fabletics that is coming to different stores throughout the United States. Ladies will get a chance to try on many of the clothes that they may have been checking out on the website. This may be another competitive advantage.