Fabletics is the company that Kate Hudson is bringing to all the working women that are interested in looking good while they’re in the gym. They do not have to worry anymore. Kate Hudson has managed to bring something to the mainstream that is different from many of the other clothing companies out there. She is one of the first entrepreneurs that has taken a conscious effort to solely focus on what women may be interested in it comes to nice clothing for the gym.
What Hudson may not have considered is that there are so many competitors in the market already for athletic clothing for women. Amazon, for example, sells just about everything. This is the type of company that has managed to bring so many different people to this website for cyber shopping.
It is obvious that a lot of people are simply trying to fill the void that has been there for a long time when it comes to shopping for women. Lots of ladies have been shopping on Amazon, but Fabletics presents something that is new and different. On Amazon there are a lot of choices for clothes, but there is really no sense of personalized style that is available through Amazon. That is what Kate Hudson has tapped into when she started Fabletics. This is the company that has been able to grow in leaps and bounds because Kate Hudson implemented the concept of the style profile.
This is a very strong competitive advantage for Fabletics because it sets this company apart from most of the other companies out there. This is where customers have the ability to sign up for the subscription services. They select a different type of style that they have for their workout. This will lead them to a different type of environment where they get the chance to choose clothes according to their workout style. Once they do this they have the ability to sign up for the subscription service that allows them to receive these type of comments that they have selected on a monthly basis.
Many people have become excited about what it means to have a company like Fabletics that is coming to different stores throughout the United States. Ladies will get a chance to try on many of the clothes that they may have been checking out on the website. This may be another competitive advantage.