Doe Deere was born in Russia, but moved to New York at the age of seventeen to study fashion design. In 2008, she started her own cosmetics line called, “Lime Crime” which is a makeup line of unicorn colored cosmetics. She was the first person in 2008 to have a successful cosmetics company online.
Doe now lives in Los Angeles, California where she creates her unique bold colored makeup. Her makeup is cruelty free, and vegan. Lime crime sells a variety of products such as; eye shadow pallets, liquid liners in rainbow colors, matte lipstick in several different shades, nail polish, chrome lipstick, loose pigments, glittery lip gloss, and highlighter. One of Lime crimes newest additions to the website, is the brand new semi permanent hair dye. This new hair dye offers several different colors, and most of them are unicorn colors and are bold.
Doe became inspired to start this makeup line, when she created her own clothing and wanted makeup to match her outfits. She loved fairytales and makeup, so she combined the two and created this makeup brand so that everyone could enjoy the fun in wearing makeup. The mascot of her products is a unicorn, which represents individuality, and rare beauty. The Lime crime brands color is purple, which according to Doe, represents creativity.
It didn’t take her long to start making a profit off of this makeup line. She launched the products in 2008, and started promoting them on social media with makeup tutorials, and by 2009 her sales were really picking up, and the rest was history!
Doe started out with a clothing line called, “Lime Crime,” but as soon as she started creating makeup she fell in love with it and stuck with her true passion. She never looked back again after pursuing what she absolutely loved.
She created a blog and in this blog she featured makeup tutorials, giveaways, and fantasy style accessories, and through these things she created a fan base. Business picked up, and now, Lime Crime has over three million followers.
She believes that makeup should make you feel happy. She also believes that the makeup color you choose should bring out the best version of yourself. She always used makeup as a way of self expression and hoped that others would do the same.
She created Lime Crime to also be different than the other makeup products in a way which gave her products a fantasy twist. She makes sure that her products are at the top of the line. She tests out her products, and if she won’t wear the products she creates, then she simply won’t sell them.
Doe has had a massive amount of success with Lime Crime, and she plans on creating more daring products in the near future! She plans on chasing even bigger dreams and fantasies than she ever has before! Learn more: https://www.limecrime.com/pages/our-founder