Women in Business

Who is Doe Deere?

Doe Deere was born in Russia, but moved to New York at the age of seventeen to study fashion design. In 2008, she started her own cosmetics line called, “Lime Crime” which is a makeup line of unicorn colored cosmetics. She was the first person in 2008 to have a successful cosmetics company online.


Doe now lives in Los Angeles, California where she creates her unique bold colored makeup. Her makeup is cruelty free, and vegan. Lime crime sells a variety of products such as; eye shadow pallets, liquid liners in rainbow colors, matte lipstick in several different shades, nail polish, chrome lipstick, loose pigments, glittery lip gloss, and highlighter. One of Lime crimes newest additions to the website, is the brand new semi permanent hair dye. This new hair dye offers several different colors, and most of them are unicorn colors and are bold.


Doe became inspired to start this makeup line, when she created her own clothing and wanted makeup to match her outfits. She loved fairytales and makeup, so she combined the two and created this makeup brand so that everyone could enjoy the fun in wearing makeup. The mascot of her products is a unicorn, which represents individuality, and rare beauty. The Lime crime brands color is purple, which according to Doe, represents creativity.


It didn’t take her long to start making a profit off of this makeup line. She launched the products in 2008, and started promoting them on social media with makeup tutorials, and by 2009 her sales were really picking up, and the rest was history!


Doe started out with a clothing line called, “Lime Crime,” but as soon as she started creating makeup she fell in love with it and stuck with her true passion. She never looked back again after pursuing what she absolutely loved.


She created a blog and in this blog she featured makeup tutorials, giveaways, and fantasy style accessories, and through these things she created a fan base. Business picked up, and now, Lime Crime has over three million followers.


She believes that makeup should make you feel happy. She also believes that the makeup color you choose should bring out the best version of yourself. She always used makeup as a way of self expression and hoped that others would do the same.


She created Lime Crime to also be different than the other makeup products in a way which gave her products a fantasy twist. She makes sure that her products are at the top of the line. She tests out her products, and if she won’t wear the products she creates, then she simply won’t sell them.


Doe has had a massive amount of success with Lime Crime, and she plans on creating more daring products in the near future! She plans on chasing even bigger dreams and fantasies than she ever has before! Learn more:  https://www.limecrime.com/pages/our-founder

Doe Deerer, Founder and CEO of Lime Crime

Doe Deere is an accomplished woman of our time. An innocent girl born in Russia and partially raised in her native country and the USA is endowed with rare instinctive imagination and ambition which are not common with adolescent females growing up at her time. Her biggest dream to become a famous musician was the stepping stone into the hall of fame of beauticians. She nurtured a career in music and marketing and was especially motivated and appreciated by the crowds who came to her events. It was through music that Doe Deere ended up in the cosmetic makeup industry that ultimately ignited her entrepreneurship as a young woman.


Doe Deere started her musical career New York City performing with a band. She also met her husband who is also a member of the same band. Both wife and husband were songwriters who worked together very well. She believes that every person is unique and is endowed in one way or the other. She strongly advises her fellow women to always be themselves, know their values, and follow their desires. In 2008, Doe Deere settled on scarce bright and unusual colors as the makeup industry remained natural looks remained utopian. She loved bright colors that did not exist so she started to make them and was patronized by many young women. She explained freedom of expression to mean that young women should be able to wear clothes of their choices, do their hairstyles the way they wanted, and put any makeup on their faces without fear of judgment.


Doe Deere, the founder, and CEO of Lime Crime Cosmetics is driven by the passion for proving that wearing cosmetics is a form of freedom and self-expression for a woman. She thinks that beauty is not necessarily natural or good looks but to feel right at the moment. Doe Deere launched her initial line of “colorful, magical, and cruelty-free” cosmetics in 2008 to give young women alternative cosmetics. The mission of her company is simply “rebellion in color”. Doe Deere supports other women-owned business entrepreneurship through her motivational talks and advocacy for women empowerment. She also mentors aspiring women entrepreneurs in person or through the Instagram social medium.


Doe Deere has granted many interviews to media outlets about her entrepreneurial challenges and successes to sensitize her follow potential women entrepreneurs. She is really an entrepreneur worthy of emulation by aspired women entrepreneurs.


To learn more, visit www.doedeere.com.

Julie Zuckerberg’s 15 Years in The Recruitment Industry

Julie Zuckerberg plays a very important role in the growth and success of many companies. She helps them strategically acquire the right talent to fil their various positions. Her job is to find talent that shares the same vision as your company. Other than recruiting, she offers coaching to the same recruits so that they understand what you expect of them. As such, Julie Zuckerberg has become a darling of many jobseekers and companies alike.


Since Julie figured that she would like to pursue a recruiting career, she has always taken things seriously. She started by making education her career foundation. Julie obtained her law degree at the New York Law School. She also studies Philosophy at Brooklyn College.


Julie Zuckerberg is currently employed at Deutsche Bank. Deutsche Bank was founded back in the year 1870. The bank has grown from being a local Berlin company, to having branches in over 70 countries. Today, the bank is rated as one of the largest and most reputable financial institutions.


At Deutsche bank, Julie works as the Vice President and Lead Executive Talent recruiter. These are both ranks that she has been promoted to, after her bosses realized that she was excellent at whatever she was doing. With the expanded responsibilities, she is now in charge of giving the Deutsche employees strategic coordination. She also manages a highly-motivated team of project managers and recruiters. She trains them and supervises them through the recruitment processes.


Prior to joining the Deutsche bank, Julie worked at New York Life Insurance Company where she was the corporate Vice President. Subsequently, she worked as the executive talent recruitment lead for the company. She stayed with New York Life Insurance for less than a year before finding greener grass at Deutsche bank.


Julie Zuckerberg has over 15 years of experience in the recruitment industry. When she first got to the industry, her first employer was Hudson. She was appointed as the Candidate Replacement Director. Her main specialty was dealing with law and financial firms. She would help them acquire the various staff that they required. During her time at Hudson, she helped so many companies acquire talented paralegals, lawyers, auditors and case managers, just to mention a few. Julie stayed with Hudson from the year 2002 to the year 2007 when she was tapped by Citi.


At Citi Global Consumer Bank, she landed the position of Vice president and executive recruiter of the bank. With this role, she was charged with the responsibility of top personnel for various departments including compliance and auditing. After a few years with the company, she was given more responsibilities and with it came a promotion. Julie was again given the responsibility of hiring managers and managing directors of the company. Using the contacts that she had obtained in her many years of working in the industry, she would source high talent from everywhere. To her, geographical barriers were not a limitation. She stayed with Citi for 6 years before joining New York Life Insurance.